Business Challenge The proliferation of gang problems in large and small cities, suburbs, and even rural areas over the last two decades led to the development of a comprehensive, coordinated by the United States District Attorney's Office.
Strategy A comprehensive Prevention, Re-entry and Enforcement strategy was created to combat the rise of gangs in targeted areas. The STANCE brand was designed to focus on the Prevention of gangs and helped unite the community to Stand Together Against Neighborhood Crime Everyday.
Athletes and coaches were used as positive role models to encourage children to pursue positive alternatives to gangs and inspire parents, teachers, coaches and other mentors to become positive role models for today’s youth. A website was developed as an aggregate to promote the smaller services and programs that also helped these at risk youth.
Results The three pronged approached helped create a 25% reduction in gang, drugs and gun violence in the city of Cleveland. This initiative has received national recognition and has been replicated across the US.