Business Challenge Help KeyBank cut through the clutter of all the bank competition in the local market.
Strategy This strategy had three objectives. Position KeyBank as a hometown favorite by creating viral video featuring an Etch A Sketch portrait of NBA Superstar Carmelo Anthony, animated in time lapse. Use video and commemorative magnet to extend the campaign beyond the arena and maximize the sponsorship of the Denver Nuggets.
Results The video helped spread the word about KeyBank’s affiliation with and support of the Denver Nuggets. It has received over one million hits to date and has been picked up on countless blogs and websites. It also won the Best in Show and Best Brand Campaign for the American Bankers Association.
Watch the video here.