Business Challenge Help a small Creative Boutique break through the clutter and earn national attention.
Strategy An extensive PR and Social Media strategy was developed to help launch the GV brand into the national spotlight. The strategy included teaming with local and national influencers, using social media to engage consumers in 2-way conversations and creating reactive campaigns around current events.
Results From the unbelievable response to the OKCLE and OSU 12-OH shirts, to the Casino Mural, to a full-page spread in ESPN the Magazine, GV generated countless local and national media impressions. Even Kenny Chesney rocking CleveLand That I Love on stage in front of 70,000 fans. This emphasis on earned media helped double sales consecutive years.