Accomplished leader who drives revenue and profits by developing and executing innovative, integrated, marketing strategies; establishing and developing strong client partnerships; and building high-performance teams. Successful track record of client service, exceeding sales goals and bringing brands to life through insights, positioning, compelling content and creative.
Increased total agency billing 200% in 2012 and 225% in 2013.
Exceeded sales goals by servicing existing clients and acquiring new accounts that included Horseshoe Casino, Sherwin-Williams and Cleveland Clinic.
Ensured client’s objectives were achieved, while delivering the highest level of client service and satisfaction.
Successful track record of collaborating with creative team to develop, pitch and execute BIG ideas for clients including the Goon Squad Campaign, which improved game attendance during the Cleveland Indians playoff run in 2013 and a 10-story tall mural, which generated city wide excitement for the Sherwin-Williams brand.
Orchestrated the Social Media and PR efforts that regularly landed GV Art + Design on the front pages of national and international publications including ESPN, Sports Illustrated, Yahoo! Even landing on stage with Kenny Chesney.
Managed senior-level client relationships by acting as a strategic advisor & brand steward for top clients including Cliffs Natural Resources, Swagelok, AAA and KeyBank (agencies largest account). Hired, managed and mentored 5 account team direct reports.
Proactively consulted with leadership team and internal cross functional groups to increase efficiency, profitability and productivity. Developed a streamlined workflow process for routing projects, which improved turnaround time and dramatically reduced revisions throughout the process.
Awarded several major KeyBank RFPs. Negotiated annual retainer with Key for 7 years consecutively. Led and won several new business opportunities including the full branding assignments for JumpStart and Cliffs Natural Resources.
Architected the iPod Nano campaign, KeyBank’s most successful retail acquisition campaign to date, netting 60,000 new direct deposit accounts in 6 weeks (x10 BAU).
Spearheaded #KeyRewardsWeek promotion to launch new Customer Rewards Program. This guerrilla campaign won an Addy Award and lifted new account openings 200%.
Generated over 780 million media impressions for KeyBank by setting a Guinness World Record for most people wearing Snuggies during a Cleveland Cavaliers game.
Created a Viral Campaign featuring Carmelo Anthony for KeyBank that generated over 1 million views and received multiple industry awards including ABA Best in Show.